Market potential validation for innovations
Test whether your solution addresses a real customer need and under what conditions it could succeed. We help examine the market opportunity, competition and key technical and business assumptions before further development or investment.
When to use validation
You need to establish who will use your solution, which problem it solves and how it differs from existing alternatives. You want to reduce uncertainty before a more costly development stage, or obtain independent evidence for a decision on continuing the project.
Validation focuses on a specific innovation and its underlying assumptions. We tailor the scope to the decision you need to make.
What you receive
- Priority customer groups and their needs.
- An assessment of the market, competition and alternative solutions.
- An assessment of technology and business readiness.
- An overview of key uncertainties and risks.
- Recommendations and a plan to test remaining assumptions.
How we work together
Define the decision
We agree what needs to be tested and review the evidence already available.
Test the assumptions
We combine research and expert assessment and, where agreed, validation with potential users.
Evaluate the findings
We distinguish supported conclusions from assumptions and recommend the next step and its conditions.
Frequently asked questions
Do we need a finished product?
Not always. A technology concept or proposed application can also be validated. We choose the scope and methods according to the development stage.
Does validation confirm that a project will succeed?
It provides evidence for a decision. Findings may support continuing, changing direction or carrying out further validation first.
Your contact
Ing. Ondřej Šimek
Phone
+420 608 231 659